A few years ago, new web sites that let you publish print-on-demand books have emerged on the publishing market. As a mean of democratization and alternative to bigger publishers they offer amateur and professional photographers an easier and more accessible way of publishing photo books. There is a variety of print on demand self- publishing sites, which differ from each other in various ways. Their suitability depends on the experience, wishes and needs of the author. The article describes the basics and emphasizes some main characteristics of online publishing.